Evite

My goal upon joining Evite was to lead the product and brand design reinvention, and introduce Evite to a new generation of users. Drawing upon customer feedback, an abundance of data, and my own experience with hosting kids birthday parties, I worked closely with Product, Engineering, and Data leads to design, build, and launch the first phase of Evite’s reinvention.

Role: Head of Design
Design: Raphy Fedida, Joanna Figliozzi
Art Direction: Joanna Figliozzi
Illustration: Susan Park
Photography: Ivan Solis

What our customers told us:

“Evite feels dated and boring”

“I want more customization options”

“It’s too hard to make an invitation.”

What our customers worry about:

“Will my guests receive their invitation?”

“How much food and drink to I need to buy?

“Will the invitation be easy for my guests to use?”

Some questions we asked ourselves:

What is the customer problem we’re trying to solve?

What job are they hiring us to do?

Who is the existing customer? Who are we trying to reach?

Hosting an event is stressful and anxiety inducing

Key host insight

An event dashboard reduces stress by providing hosts with timely info they need to ensure a successful event.

The drink calculator takes the guesswork out of beverages, and provides convenient delivery to their front door.

Who’s bringing what? Sign-up sheets make it easy for guests to volunteer to bring essentials to any party or event.

Adding a poll to the event invitation allows guests to participate in decision making, and takes some of the stress off the host.

Most common guest question

“Which gift should I buy?”

Which gift to buy a child, and wondering if the gift would be liked are the most common concerns among guests.

Describing it as a bit tacky, parents often did not want to include a gift list for their child in the invitation.

We came up with a solution that solved for both guest and parent concerns, and that ensured a gift the child would love.

For critical moments like gifting, experimentation is often the best way to determine what will perform best.

In this baby shower example, we experimented with several combinations of images and text to find the screen that guests were most likely to engage with.

Outcomes