Los Angeles Times

California is the America that we are proud for the world to see. The Los Angeles Times is the voice of California.

The pitch to the new owner was to transform the LA Times into the voice of the Golden State - broadcasting to the nation and world the spirit, optimism, and ideas that California is known and admired for. 

I’m a news junkie, and so I took the opportunity to design a journalistic website that I would want to read and subscribe to: clearly organized, optimized for reading with beautiful and highly legible text, ample space for gorgeous imagery and video, and greater focus on the technology, environmentalism, entertainment, and the food and culture that defines California.