Tyler, the Creator

"Tyler and his brain without restrictions and bullshit"

Frustrated with the creative constraints placed on him by traditional media, Tyler came to us to help him create his own MTV/Cartoon Network mash-up app. Loaded with original video series, content, music, a store, and tons of subscriber exclusives, we worked with Tyler to design an authentic digital experience that, while easy to use, is unlike anything else out there.

Role: Head of Design
DUX/UI, Visual Design: Tyson Hubley
Visual Design: Kelsey Guiette, Emma Callinan

The Golf Media app is subscription based and loaded with tons of original premium content directly from the mind of Tyler.

We partnered with Dash Radio to deliver a curated radio experience, along with access to Tyler’s catalog.

Getting early access to drops - whether music or Golf apparel and shoes - is a major selling point of the app.

On the theme of early access, VIP tickets to Tyler’s concerts is built in.

Subscribers are given unique QR codes that allow them access to exclusive events, and special subscriber areas at the annual Camp Flog Gnaw carnival

“Tyler’ and his brain without restrictions and bullshit”

— Tyler, the Creator